N | Waitrose UK
'The New Food Culture'
Many years ago I met the board of Waitrose and was presented with a book, The ‘Waitrose Constitution’. Waitrose is a different breed of company with the most amazing set of values and provenance at its core. Unfortunately at the time the stores felt like a Hospital... The project was to update Waitrose...
Our strategy was to bring alive ‘joy of food’ to differentiate Waitrose as the leader in ‘new food culture’ and the issues of sustainability, provenance and convenience. This was something more ‘Waitrose’ and not about ‘colour and cardboard’.
Our experience in the Supermarket and food retail sector includes other projects for Interspar in Austria, SPC Bakery Cafés in Korea, China an the USA.
BRAND IDENTITY + PROPOSTION + STORE DESIGN + VISUAL MERCHANDISING + ART DIRECTION + PACKAGING + SIGNAGE + EVENTS