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N | RBS Emergent Brand Strategy

'From Vaults to Values'

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Our relationship with RBS started 20 years ago with the first rebrand and flaghship store in London opposite the Lloyds architectural icon. Since those heady days banking has lost the trust of the consumer since the banking crisis and further compounded by the range of consumer friendly credit.

 

Our emergent brand strategy sought to recapture the spirit of banking for the modern world. Banks were once trusted institutions, the bank manager the bastion of the commuinity. The strategy and brand collateral utilises sensorial imagery, art, clarity of architecture, a gentle authoritative tone of voice and design language both digitally and physically yet feels accessible to the masses.

 

Our experience in the investment and banking sector covers with major projects for Sparkasse (Erstebank) in Austria, the Arab bank of Australia, property investments companies and agents in London, Berlin and Zurich.

EMERGENT STRATEGY + GUIDELINES + DESIGN LANGUAGE + ART DIRECTION + COPY STRATEGY + PRINT

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I AM NOBILIS | LONDON

Brand  Calibration & Atelier

1-3 Colville Gardens

Notting Hill. London. UK

www.iamnobilis.com