BY I AM NOBILIS
‘Building Brand Equity’
More than creative directors
We've traversed the branding world through its many genres, sectors and disciplines. Worked with and for the well knowns and independents. Taught and been taught. From the start been thrown in at the cultural and creative deep end.
The only constant is change
Mediums change and evolve from grand gestures of architecture, emergent digital and changing formats but sometimes it’s the tiniest detail and the Ogilvy ’Hathaway shirt’ moment that leaves the longest impression in the consumers mind.
Articulation of brands
Some notable chapters included dimensionalising luxury, redefining Austrian banking, being courted by the Samsung owner, starting our brands, dabbling in commercial property markets, advising Ritz Carlton and other global institutions.
All the greatest businesses came for infectious enthusiasm and doing things a bit differently. Design is one of the tools, maverick spirit another with common sense as the solvent.