OUR APPROACH IS SIMPLE
I AM NOBILIS ORIGINS
I am Nobilis was founded by Jack Scott and Melinda Lee after 20+ years working with high profile clients including British Airways, Waitrose, Selfridges, Amore Pacific and many boutique and luxury brands.
Based in Notting Hill, London, we are surrounded by innovation, trends and lifestyle brands and, having both worked and lived in Europe, Asia, US and Australasia, we have first hand ‘on ground’ international market experience.
Our philosophy of brand calibration, supported by a multi-disciplinary approach is born from in depth luxury consumer understanding, which helps our clients to deliver responsive 'best in class' brands and experiences.
Attention to details
Like a POLYMATH
I am Nobilis has specialist knowledge across many disciplines and genres
Tone of voice, architecture, promotion, stories, trends, design strategy, aesthetics, positioning, campaigns, benchmarking, management, positioning, visual branding, delivery methodology, PR, planning, menu development, recruitment, launches, art direction, copywriting, digital, SEO, service style, interiors, workshops, events, packaging, product design, events, marketing, pre commerce, ambience, styling, formats, flagships
Jack Scott BIO
After studying art, film and media, Jack worked in Soho, London in 1992 for one of the leading and influential agencies at the time, Davies/Baron (latterly Futurebrand). He later joined the awarding wining agency JHP, working as strategic creative director and shareholder, an autonomus role leading international premium retail and hospitality projects.
After being headhunted by the Samsung family, he relocated to South Korea, as Global Creative Director of chaebol multinational SPC Group (F&B multinational) working directly with Billionaire Chairman Young-in, Hur (Forbes 2016). Major projects included a highly profitable rebrand of Baskin Robbins and expansion of their main brands internationally. While in Korea, he mentored and taught at Hongik (architecture and design) University Seoul.
During his experience he has worked in collaborations on major projects with VCCP, Grey (G2), Saatchi & Saatchi, Ridley Scott Associates and many top photographers.
LONDON | BERLIN | SEOUL | JAKARTA | SYDNEY
Melinda Lee BIO
Growing up and Jakarta and Singapore, Melinda was schooled in Sydney studying graphic design, environmental design and music. Upon graduation, Melinda worked in Sydney for The Gallery becoming a key member in multidisciplinary agency, creatively leading projects for the Arab Bank of Australia, Coca Cola and Sony.
Establishing herself in Notting Hill, London in 2003, she worked with numerous premium projects including One and Only resorts, destination corporate marketing projects for the Gherkin, and Grace Residences St Moritz. Melinda specialises in niché brand creation for luxury brands including Princess d’Isenbourg caviar and art directoion/stylist for the Fairmont Residences in Royal Palm in Marrakech.
During travels throughout Europe, Melinda studied tailoring, language and many luxury retail experiences.
Commerce & creativity
After working with CEO’s and key members of institutions, we understand how businesses ‘really’ work beyond design and into the intuitive nature of the brand and its culture. Many of the philosophies and best practices have been taught both to internal teams at companies as well as at institutions including Hongik university in Seoul.
Knowledge through 'own' experience
Having previously founding our own luxury brand, sold in Harrods and launched at the Cartier Polo, we have us real insight into the dynamics of ‘how brands really work’ and the dynamics of being responsive to localisation, seasonality and trends.