I am Nobilis was founded by Jack Scott and Melinda Lee after 20+ years working with high profile clients including British Airways, Waitrose, Selfridges, Amore Pacific and many boutique and luxury brands.


Based in Notting Hill, London, we are surrounded by innovation, trends and lifestyle brands and, having both worked and lived in Europe, Asia, US and Australasia, we have first hand ‘on ground’ international market experience.

Our philosophy of Brand Calibration, supported by a multi-disciplinary approach is born from in depth luxury consumer understanding, which helps our clients to deliver responsive 'best in class' brands and experiences.

Attention to details



Commerce & creativity

After working with CEO’s and key members of institutions, we understand how businesses ‘really’ work beyond design and into the intuitive nature of the brand and its culture. Many of the philosophies and best practices have been taught both to internal teams at companies as well as at institutions including Hongik university in Seoul.

Knowledge through 'own' experience

Having previously founding our own luxury brand, sold in Harrods and launched at the Cartier Polo, we have us real insight into the dynamics of ‘how brands really work’ and the dynamics of being responsive to localisation, seasonality and trends.


Jack Scott BIO. From Soho to Seoul

His career began in Soho, London in 1992, with one of the leading and influential agencies of the time, Davies/Baron (Futurebrand). After many successful projects, he later joined the awarding wining agency JHP,  as Strategic Creative Director to develop their strategic and premium sector portfolio.

During his experience, he collaborationed on major projects with VCCP, Grey (G2), Saatchi & Saatchi, Ridley Scott Associates and continues to work with many top photographers.


After a chance encounter with the Samsung family, he relocated to South Korea, as Global Creative Director of chaebol multinational SPC Group, working directly with Billionaire Chairman, Young-in, Hur (Forbes 2016). 

Melinda Lee BIO. Asia and Beyond

Growing up and Jakarta and Singapore, Melinda was schooled in Sydney, later working for The Gallery, a multidisciplinary agency, creatively leading projects for the Arab Bank of Australia, Coca Cola and Sony.

Establishing herself in Notting Hill, London in 2003, she worked with One & Only resorts, destination projects for the Gherkin, and Grace Residences St Moritz. Melinda specialises in niché brand creation for luxury brands including Princess d’Isenbourg caviar and art direction/stylist for the Fairmont Residences in Royal Palm in Marrakech.


I am Nobilis has specialist knowledge across many disciplines and genres


Brand strategy, tone of voice, marketing, architecture, promotion, stories, trends, positioning, campaigns, benchmarking, management, positioning, visual branding, delivery methodology, PR, planning, recruitment, launches, art direction, copywriting, digital, SEO, service style, interiors, workshops, events, packaging, product design, events, pre commerce, styling, formats, flagships

 & ambience.