N | Monarchy London
The luxury goods market is worth billions of dollars. Consumers desire and engagement with products has changed radically meaning brands without dynamic social engagement fail.
Monarchy was created from the platform of consumer/social engagement. Created by influencers for influencers with the design, exclusivity of products and story at its core. We worked closely with the team and investors to develop the brand platform, marketing story, designs language, finance and launch the brand.
The launch of the brand was carefully ‘stage’ managed to release only limited amounts of products through celebrities social media and to encourage pre-registration to invitation ONLY sales events.
BRAND CREATION + MARKETING PROPOSITION + INFLUENCER STRATEGY + WEBSITE + ART DIRECTION + PRODUCTION + MOVIE