N | Institute Dentalna Jelusic
'Anatomy of a smile'
Dr. Damir Jelusic is one of Europe’s leading advanced implant and cosmetic dentists in Europe. His high-end clients travel from Milan, Zürich and New York for his specialised expertise in dentistry.
The brief was to create the ‘Institute of Dr. Jelusic’ with a vision to become the authority in ‘advanced dental and well-being’. Part of the project is to open a base in Harley Street, London, marketing to premium clients attracted by state-of-the-art dentistry in the lifestyle setting of Opatija Croatia. Communicating the ‘dental journey’ platform is key, both to the treatment process itself, as well as the benefit of travelling to the lifestyle destination of Opatija.
The project includes all aspects from brand positioning, marketing, digital, print, environmental styling, social media, full brand photo shoot, Dr. Jelusic ‘interview’, brand movie and luxury printed suites. The content is used to market the Institute but also the professional brand of ‘Dr. Jelusic’ for international conferences.
This continuing project forms an integral part of Dr Jelusic’s’ business strategy which include an education centre and further practices in Milan and LA.