Welcome to I am Nobilis...

Whether it's a grand gesture of architecture, a disruptive fashion shoot, a digital retail experience or the scent when one enters a room. Sometimes it's the smallest, effortless detail that can leave the longest lasting impression...

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We've traversed the brand world as Creative Directors for over 20 years and been fortunate to work with some of the worlds most influential brands and individuals.

 

Our unique holistic approach, in depth international knowledge and attention to detail helps our clients to become discerning 'best in class' brands. 

[ ABOUT US]

 

Refined 'through brand' experiences 

Brand calibration is a considered approach for the ever-shifting marketplace. It utilises our multidisciplinary skills from strategy, creative, marketing, business and other miscellany in meaningful hands-on consultancy to help make our clients' brands more responsive, focused and save cost.

As brands grow and mature they become more complex and face a constant challenge to ‘respond’ to the ever-changing over saturated market and the demands of the discerning consumer.

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Luxury brands need to work harder to differinate as clients expectation are set finely tuned

 

Brand calibration is about subtleties and refinement, responsive and strategic to the wants and needs of the demanding consumer, both in the connected physical and digital world.

Building relationships with our clients is essential so we are able to understand their business and work with them to enhance their offer. Initiallly to calibrate and make recommendations and in the future be on hand to guide and innovate new products and initiatives.

 

Our tailored service spans from strategy, analysis, thought leadership, management to hands-on creative and beyond.

Rebrands are expensive and often unneeded. We work with our clients to refresh existing assets and make them work better.

Creating yet more content is 'counter-productive'. Brand calibration focuses on creating only what is needed and delivers 'real' and 'on brand' experiences through the entire brand.

'Do the simple things well'

LONDON

SEOUL

JAKARTA

LOS ANGELES
SYDNEY

'Consumer are the heart of brands... '

Understanding consumers it at the heart of everything we do. By understanding their wants, needs and mindset we can help brands deliver better ‘through brand experiences’ which are sustainable, build loyalty and generate a ‘reason to return’.

Aspirations, collateral & lifestyle

 We understand the demands of the modern luxury brand and what drives the luxury consumer from exclusivity, added value, perception, desirability, service style and ambience.

 

We have unique insights into the European and Asia markets and specialise in premium and luxury sector brands including food & beverage, fashion hospitality, beauty, finance and travel.

Experiences differeniate

Through our travels and experiences, we continually benchmark, learn and refine our thinking about brands and what gives them something extra and makes us pay attention.

 

Focusing our activity in complimentary sectors, we understand the common values they share, the subtitles, the differences and qualities, enabling us to solve complex problems with unique 'hand on' consumer facing solutions.

I am Nobilis Illustration.jpg

‘Sir, Enjoy Capri!’ Tods. Sloane Street. London

A tailored & cost effective approach

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Every brand is unique with its own set of challenges.

Building relationships with our clients is essential so we are able to understand their business and work with them to enhance their offer. Initiallly to calibrate and make recommendations and in the future be on hand to guide and innovate new products and initiatives.

 

Our tailored service spans from strategy, analysis, thought leadership, management to hands-on creative and beyond. 

First steps...

We offer services from a consultant day rate through to full calibration service including full creative brand solutions

I am Nobilis Case Studies

Our approach delivers unique projects and platforms including:

BRITISH AIRWAYS ESPACE

‘An attitude for altitude’

The complete on ground experience for BA

 

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DUNHILL (BAT)

‘Dimensioning Luxury’

What drives and defines the ‘true luxury consumer’

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WAITROSE

‘The new food culture’

Brand proposition and customer experience

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ESPOIR (AMORE PACIFIC) 

‘Urban Cosmetica’

Asian competition for Mac and Bobby Brown

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Like a ‘Polymath’, I am Nobilis has specialist knowledge across many disciplines and genres...

Calibrating ... tone of voice, PR, architecture, promotion, stories, trends, design strategy, aesthetics, positioning, campaigns, benchmarking, management, positioning, visual branding, delivery methodology, planning, menu development, recruitment, launches, art direction, copywriting, digital, SEO, , service style, interiors, workshops, events, packaging, product design, events, marketing, pre commerce, ambience, styling, formats, flagships & ambience..

Commerce & creativity

After working with CEO’s and key members of institutions like SPC group ($6 billion sales), British Airways, Amore Pacific, Waitrose and Hyundai we understand how businesses ‘really’ work.

READ MORE ABOUT OUR ORIGINS

Having previously founding our own luxury brand, sold in Harrods and launched at the Cartier Polo, gave us real insight into the dynamics of ‘how brands really work’.

Brands beyond expectations...

Follow us

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‘The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.’


Albert Einstein

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Start Calibration

 

We could all do with a ’little calibration’ from time to time. Contact us to discuss how this will benefit your brand

 

CONTACT

 

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