Beyond Branding...

The following case studies illustrate how our 'through brand' approach helped our clients with 'best in class' solutions. Each project required a multi-disciplinary approach and methodology including strategy, consumer understanding, futurology and pure design.

 

N | British Airways 'Espace'

'An Attitude for Altitude'

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My experience with British Airways covers projects and initiatives over the past
20 years. The most notable examples include ‘Espace’ the complete Onground experience worldwide and ‘Well-being in the Air’ inflight health programme. These projects included global strategies, consumer insight, flight audits, passenger experience, cabin interiors, lounge consultation, global signage strategies and inflight ‘well-being’ movie.

 

ESPACE

The complete on strategy for the ‘Entire on ground experience for BA’.

 

WELL-BEING IN THE AIR

The strategy & collateral for the ‘Well being in the Air’ programme including Well-being Essentials Pack and Well - Being inflight Movie.

 

My international clients insights within hospitality and the travel sectors to help articulate this knowledge meaningfully in other ‘consumer’ retail experiences.

BRAND PRODUCT AUDIT + CONSUMER STRATEGY + INFLIGHT MOVIE ART DIRECTION + SIGNAGE STRATEGY + COPY STYLE + DESIGN LANGUAGE + GLOBAL BENCHMARKING + ++++ 

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N | Monarchy London

'Haute Maroquinerie'

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The luxury goods market is worth billions of dollars. Consumers desire and engagement with products has changed radically meaning brands without dynamic social engagement fail.

 

Monarchy was created from the platform of consumer/social engagement. Created by influencers for influencers with the design, exclusivity of products and story at its core. I worked closely with the team and investors to develop the brand platform, marketing story, designs language, finance and launch the brand.

Central to the success of this strategy is the creation of CONTENT to build TRACTION. ‘The shoot’ and the movie’ was based in London, being the home of the brand. I produced, art directed, styled the shoot, utilising a hand picked film crew, models and a high end fashion photographer.

 

The launch of the brand was carefully ‘stage’ managed to release only limited amounts of products through celebrities social media and to encourage pre-registration to invitation ONLY sales events.

BRAND CREATION + NAME GENERATION +  IDENTITY + PRODUCT DESIGN + PACKAGING, WEBSITE + SOCIAL MEDIA + LAUNCH

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N | Princesse D'isenbourg et Cie

'Royal Sustainability'

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BRAND CREATION + NAME GENERATION +  IDENTITY + PRODUCT DESIGN + PACKAGING, WEBSITE + SOCIAL MEDIA + LAUNCH

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N | Ritz Carlton Jakarta

'Vanity of Wishes'

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The biggest challenge in the territory of the true luxury consumer is how to keep delivering beyond their expectations.

 

We worked with Ritz Carlton, Fairmont Hotels and other boutique independents hospitality destination to develop strategies for the discerning luxury traveller, the subtle art of tailoring experiences which feels personalised yet professional, unique even for the well travelled.

SERVICE STYLE + INTERIOR STYLING + TRAVEL TRENDS BENCHMARKING + LUXURY CONSUMER DIMENSIONALISTION

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N | Dunhill (BAT)

'Dimensionalising Luxury'

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Understanding what drives the ‘ultimate luxury consumer’ to desire products and make purchase is not only based on pure price.

 

I was commissioned by Grey advertising (G2) to define, understand and covert the ‘true luxury’ consumer to the DUNHILL range of products including Single Leaf, Bespoke and cigars primarily in the ‘dark markets’ of the globe.

 

The key drivers for this discerning consumer being provenance, expertise, rarity and ultimate product delivery but has subtle difference in markets such as Asia.

 

This marketing and design language strategy formed the basis for retail media, events and cross channel communication 

GLOBAL BENCHMARKING + CONSUMER DEFINITION + LUXURY DRIVERS + DUNHILL LUXURY EXPERIENCES + DESIGN LANGUAGE + BRAND WORKSHOPS

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