What is Brand calibration?

In simple terms, Brand Calibration looks at who your are, what you do and how it can be improved. 

By partnering and understanding existing businesses (both large and small) we help to evaluate, manage and develop ‘real’ commercial creative strategies which enhance and refresh their brand to be more responsive in the marketplace.

Rebrands are expensive


Rebrands are often a 'new brand livery' and don't address the fundamentals of the business and how it makes money

Brand Calibration retains existing strengths and thinking to transform a brand very simply and quickly.

Cost effective & tailored


We offer simple solutions from a consultant day rate through to full brand calibration including creative brand design with insights, presentations and creative brand solutions at key milestones of the project

Some Brands we work with


With many years experience as Creative Brand Directors, working with CEO's and key stakeholders of companies like SPC group ($6 billion sales), British Airways and Waitrose, we understand how businesses 'really' work.

'You're great, We will make you better'

PB Signature


New 'Signature' luxury F&B concept born from the SPC Masterbrand. Demand lead to price/profit increase.


Sales increase

How it works


We have developed an proven approach which enhances the brand, marketing, operations to deliver a 'calibrated' brand platform to unify and simplify all brand activity, empowers team members, create new initiatives, increase sales and saves cost on third party and agency fees.

Baskin Robbins


Calibration of Baskin Robbins including brand language, product, formats and digital for Korean Market


Sales increase

'Making brands better'