N | Patch & Scott Luxury Accessories
'True Luxury Pedigree'
Bespoke components, handmade, polished and painted edges, Italian patent finishes, french calf leather, drawstring bag, luxury papers and sold in discerning boutiques to the glitterati. Capri, Amalfi, Sevilla and the Hamptons...
Maybe Hermes, Tods, Goyard or ST Dupont? We created, designed and manufactured Patch & Scott to enter into the multi billion dollar pet industry. Using only the finest materials and manufactured exclusively in Europe by the factory that produces for Coach and Mulberry.
Patch & Scott was launched at the Cartier Polo and was sold internationally in luxury boutiques and stores including Harrods.
'True pedigree for our four legged friends'
The following case studies illustrate how our 'through brand' approach helped our clients with 'best in class' solutions. Each project required a multi-disciplinary approach and methodology including strategy, consumer understanding, futurology and pure design.
N | British Airways 'Espace'
'An Attitude for Altitude'
My experience with British Airways covers projects and initiatives over the past
20 years. The most notable examples include ‘Espace’ the complete Onground experience worldwide and ‘Well-being in the Air’ inflight health programme. These projects included global strategies, consumer insight, flight audits, passenger experience, cabin interiors, lounge consultation, global signage strategies and inflight ‘well-being’ movie.
The complete on strategy for the ‘Entire on ground experience for BA’.
WELL-BEING IN THE AIR
The strategy & collateral for the ‘Well being in the Air’ programme including Well-being Essentials Pack and Well - Being inflight Movie.
BRAND PRODUCT AUDIT + CONSUMER STRATEGY + INFLIGHT MOVIE ART DIRECTION + SIGNAGE STRATEGY + COPY STYLE + DESIGN LANGUAGE + GLOBAL BENCHMARKING + ++++
N | Monarchy London
The luxury goods market is worth billions of dollars. Consumers desire and engagement with products has changed radically meaning brands without dynamic social engagement fail.
Monarchy was created from the platform of consumer/social engagement. Created by influencers for influencers with the design, exclusivity of products and story at its core. I worked closely with the team and investors to develop the brand platform, marketing story, designs language, finance and launch the brand.
The launch of the brand was carefully ‘stage’ managed to release only limited amounts of products through celebrities social media and to encourage pre-registration to invitation ONLY sales events.
N | Princesse D'isenbourg et Cie
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N | Dunhill (BAT)
'True taste discerns'
Understanding what drives the ‘ultimate luxury consumer’ to desire products and make purchase is not only based on pure price.
I was commissioned by Grey advertising (G2) to define, understand and covert the ‘true luxury’ consumer to the DUNHILL range of products including Single Leaf, Bespoke and cigars primarily in the ‘dark markets’ of the globe.
The key drivers for this discerning consumer being provenance, expertise, rarity and ultimate product delivery but has subtle difference in markets such as Asia.
GLOBAL BENCHMARKING + CONSUMER DEFINITION + LUXURY DRIVERS + DUNHILL LUXURY EXPERIENCES + DESIGN LANGUAGE + BRAND WORKSHOPS
N | Ritz Carlton Jakarta
'Vanity of Wishes'
The biggest challenge in the territory of the true luxury consumer is how to keep delivering beyond their expectations.
We worked with Ritz Carlton, Fairmont Hotels and other boutique independents hospitality destination to develop strategies for the discerning luxury traveller, the subtle art of tailoring experiences which feels personalised yet professional, unique even for the well travelled.
SERVICE STYLE + INTERIOR STYLING + TRAVEL TRENDS BENCHMARKING + LUXURY CONSUMER DIMENSIONALISTION
N | Waitrose UK
'The New Food Culture'
Many years ago I met the board of Waitrose and was presented with a book The ‘Waitrose Constitution’. Waitrose is a different breed of company with the most amazing set of values and provenance at its core. Unfortunately at the time the stores felt like a Hospital... The project was to update Waitrose...
My strategy was to bring alive ‘joy of food’ to differentiate Waitrose as the leader in ‘new food culture’ and the issues of sustainability, provenance and convenience. This was something more ‘Waitrose’ and not about ‘colour and cardboard’.
Our experience in the Supermarket and food retail sector includes other projects for Interspar in Austria, SPC Bakery Cafés in Korea, China an the USA.
BRAND STRATEGY + MARKETING PROPOSITION + IDENTITY + COMMUNICATION DESIGN STRATEGY + SIGNAGE STRATEGY + STORE FORMATS + ART DIRECTION + COPY STRATEGY + IDENTITY APPLICATION GUIDELINES + ARCHITECTURAL PRINCIPLES
N | Hyundai Department Stores (Seoul, Korea)
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